Instacart launches consumer insights portal

Instacart has introduced the consumer insights portal (CIP), a software platform for brands to access Instacart's first-party grocery shopping data in real time. 

Built on daily activity from nearly 100,000 stores and more than 1,800 retail banners, CIP gives marketing, sales, and insights teams self-serve access to SKU-level performance, search behaviour, substitution patterns, and promotion impact based on actual transactions.

"Over the last few years, we've been focused on harnessing Instacart's first-party data to deliver advanced measurement and metrics to our partners," said Ali Miller, general manager of advertising at Instacart, in a press release. "What we've heard from brands and agency partners is that they're eager to use our data to inform broader decision-making. We built the Consumer Insights Portal to surface actionable patterns in consumer behavior—information like brand switching, trial drivers, and repeat rates—in a way that's timely and directly useful."

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Core capabilities include daily product-level sales data by category, brand, and retailer, path-to-purchase insights search before buying, substitution behaviour analysis, promotion performance and launch and campaign tracking to evaluate week-over-week performance.