Skip to main content
Sponsored Content

Kruger Products colleagues united in support of communities


As Canada’s leading tissue manufacturer, Kruger Products is guided by its mission, “Making everyday life more comfortable” for our colleagues, consumers, customers and the communities in which the business operates.

For Canadian communities, the comfort is felt through our products and through programs designed to assist Canadian families today and tomorrow. At Kruger Products, these programs empower employees to give back in meaningful ways at the local and national level.

Advertisement - article continues below
Group shot of Kruger brands

As a manager, Tania Prévost is passionate about rallying her teammates for a good cause within their Sherbrooke community. This year, she led a large group in the Relais Desjardins du Lac Memphrémagog in support of vulnerable youth. 

Three females

“Living and working in Sherbrooke strengthens my sense of purpose at Kruger Products, where my colleagues and I feel a deep connection to our communities,” said Prévost, manager of environment and continuous improvement.

At the national level, Kruger Products colleagues support communities through initiatives like the Cashmere Collection, a fundraiser for the breast cancer cause, which has raised more than $5 million since it began 20 years ago. Involvement in the fundraiser has been a rewarding part of the job for Jessica Karpel, marketing manager for Cashmere and Purex brands.

“Seeing the idea become reality right in front of you is really moving and fulfilling,” said Karpel of this year’s 20th Cashmere Collection fashion show, which featured a VIP front-row section of breast cancer survivors. 

The same is true for Natasha Ramsinghani, associate marketing manager of partnerships, who recalled the thrill of surprising an underfunded minor hockey league association with a donation cheque through Kruger Big Assist, a national initiative aimed at making hockey more accessible for children. To date the program has committed over $800,000 to Canadian hockey communities. 

It is truly gratifying to see the impact Kruger Big Assist has had on more than 1,000 kids in more than 40 Canadian communities,” she said. 

As leaders in the consumer-packaged goods industry, Kruger Products teams value working for a company where they feel supported in giving back, knowing the business has the interests of their communities today and tomorrow at heart.

Visit for more information.

This ad will auto-close in 10 seconds