Kruger Products to plant 100,000 trees over the next three years

Who: Kruger Products L.P.

What: The Canadian manufacturer of such brands as Cashmere, Purex and SpongeTowels has partnered with One Tree Planted Inc. to plant 100,000 trees throughout North America over the next three years.

This partnership is part of Kruger’s commitment to reducing its environmental footprint through its Reimagine 2030 sustainability initiative.  

“We know sustainable achievements aren’t made through one initiative alone, which is why we are continuously investing in new opportunities to continue reducing our environmental footprint,” said Steven Sage, vice-president, sustainability, Kruger Products, in a press release. “Fibre is essential to our business, so we are committed to using this resource responsibly and seeking out collaborations to further our sustainable impacts.”

The One Tree Planted logo will appear on Kruger’s new Bonterra line of products, which are made from responsibly sourced materials in plastic-free packaging.