Lactalis Canada donates yogurt to food banks in B.C. and Ontario
Who: Lactalis Canada
What: The company has announced a donation of more than 1,300 kilograms of Olympic yogurt (valued at over $14,500) to food banks in British Columbia and Ontario.
In addition, the brand donated $10,000 to Second Harvest—an organization that redirects surplus food to non-profit organizations in every province and territory—and executed an influencer-led campaign that supported children-focused charity programs.
The campaign amplified donations to Central Okanagan Food Bank's Snack Pack program (B.C.) and The Food Bank of York Region School Food Pantry program (Ontario).
Lactalis’s in-store "Choose Olympic Do Good" contest included a $10,000 grand prize for the winner and $10,000 matching donation to Second Harvest.
The contest was held between the months of October and December at grocery stores across Canada.
"We recognize that many Canadian families continue to face food insecurity, making it increasingly difficult to provide nutritious and delicious options at home and at school," said Burhan Khan,VP, marketing – cultured division, Lactalis Canada, in a release. "As a brand rooted in the principle of 'crafted with care', Lactalis Canada's Olympic Organic is proud to support local charities. Our in-store contest this year asked Canadians to choose where they'd like to see that support allocated, in addition to our ongoing commitment to food banks in Ontario and B.C., we were thrilled to include the public as part of our 2024 charitable initiative, and look forward to continuing our commitment to supporting local organizations such as these ones, who make such an indelible impact in these communities."
