Lactalis Canada launches Snack & Give campaign in support of Kids Help Phone

Who: Lactalis Canada

What: The Canadian dairy company, a subsidiary of France-based Lactalis Group, is supporting Kids Help Phone with a new campaign called “Snack & Give,” running nationally from August 7 to September 24.

As part of the campaign, Lactalis Canada’s iÖGO, iÖGO nanö, Astro, Olympic and siggi’s yogourt brands will donate up to $40,000 to Kids Help Phone.

The campaign will be supported by multi-channel social media, in-store signage and coupons at leading grocery chains across the country. 

“Our purpose at Lactalis Canada is to enrich and nurture the lives of Canadians,” said Adrienne Pagot-Gérault, general manager, yogourt and cultured division at Lactalis Canada, in a statement. “During the busy and often stressful back-to-school period, we’re pleased to have our iÖGO, iÖGO nanö, Astro, Olympic and siggi’s yogourt brands partner with Kids Help Phone to offer consumers our simple and natural yogourts, all the while helping to give back to support critical mental health services for children and youth.”

For over 34 years, Lactalis Canada has been a founding partner of Kids Help Phone.