A languid pace for sports drinks?
After several years of torrid growth, sports drink sales are about to slow down
For the last few years, sports drinks have been as successful as the big-name athletes who endorse them. In the U.S., sales were up 6.5 per cent last year. In the last five years sales rose 25 per cent. That speedy pace may be coming to an end though. Packaged Facts anticipates sales growth of six per cent through to 2017. Sports drinks will also face another challenge. The most common consumers of these beverages, guys under the age of 25, will make up a shrinking portion of the population in the years ahead. Read the full story here.