Who: Lindt Canada
What: The brand has launched a new purpose-driven product line, Lindt One for One.
For each Lindt One for One bar purchased, Lindt Canada will fund a donated meal to someone in need, in partnership with food rescue organization Second Harvest.
Crafted by Lindt Maîtres Chocolatiers, the Lindt One for One line features three flavours: milk chocolate; milk chocolate and hazelnut; and milk chocolate salted caramel.
To promote the launch, Lindt Canada has made its first foray on TikTok, partnering with influencers across Canada.