Loblaw creates iPad recipe app

Loblaw's today launched an iPad app for its President's Choice brand.

The "Recipe Box" app has 700 recipes created by President's Choice chefs, with photos, video and instructions.

The app is available for free from the App store on iPad or at the iTunes store. It is Loblaw's first app created specifically for the iPad, Apple's popular new tablet computer.

"The President's Choice Recipe Box app brings to life our extensive collection of recipes in an easy-to-use, highly interactive format," Allan Lindsay, vice-president of marketing for Loblaw Companies, said in a statement.  "The app makes it simple for busy families to create inspired and tasty meals with ingredients found at local Loblaw banner stores."

Loblaw created the app with Intelliware Development Inc., a Toronto-based software company.

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