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Loblaw reducing discounts on food items nearing expiry

Decision aims to make pricing more predictable and consistent
Loblaws offers customers a variety of ways to save.

Loblaw Cos. Ltd. confirmed that it's no longer offering discounts of up to 50% on items nearing expiry.

Spokeswoman Catherine Thomas says the grocer is instead offering 30% off on last-day sale items across the board in order to be more predictable and consistent. 

Thomas says in a statement that Loblaw has always offered between 30% and 50% on last-day sale items. 

She says the grocer offers many ways to save through promotions and flyers, and also offers deep discounts on food nearing expiration through Flashfood, an app that connects consumers with discounted food at retailers. 

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