Loblaws and Antoni Porowski celebrate the comfort of food in new ad campaign

Loblaws, Zehrs, and Your Independent Grocer have partnered with culinary and television personality Antoni Porowski in a multi-platform advertising campaign. 

The campaign, called “From Our Home to Yours”, aims to “highlight the bond between food and nostalgic feelings,” notes a press release. 

“From Our Home to Yours” kicks off with a Thanksgiving-themed spot, showcasing Porowski trying new Loblaws meal department items in a living room setup he created within a Loblaws store. 

"We are incredibly excited to collaborate with Antoni Porowski on this new campaign. His passion for tasty food and creating welcoming spaces perfectly aligns with our commitment to deliver delicious, convenient, and quality meals that feel like home." said Shelley Tangney, VP of marketing for Super Market at Loblaw, in a press release. "Antoni’s ability to make food approachable and comforting will resonate deeply with our customers, helping us highlight the Meals department and showing that you don’t have to sacrifice quality for convenience."

Loblaws meals department offers prepared meals and desserts like power bowls, family-sized entrées and family meal deals.