Loblaw’s reality recipe show returns for second season

The reality show Recipe to Riches that goes cross-Canada to find the best recipe from a home cook to turn into a President’s Choice product is returning for a second season.

The Food Network series announced the national casting call begins today, according to a report in Broacaster Magazine.

Each episode of Recipe to Riches features three home cooks competing in one of seven food categories–from snacks to entrees.

The home cooks are faced with a series of challenges that will see if their recipes can be mass-produced and marketed to become a President’s Choice product.

Each category winner receives $25,000 and their recipe is developed intoa President’s Choice product made available at select Loblaw stores.

Canadian views vote online for the final grand prize winning recipe and ultimate winner of $250,000.