Independent grocer introduces six kiosks to its busy Maple Leaf Square location
Ontario-based independent grocery retailer Longo’s has started testing self-checkout at one of its stores in downtown Toronto.
The six terminals were introduced earlier this month on a trial basis at the Maple Leaf Square store.
The intent of the self-checkout systems is not to reduce staff but to provide a better in-store experience, said Bill Zachopoulos, senior director of operations for Longo Brothers Fruit Markets. “We want to make sure they are in and out of the store as quickly as possible.”
The store has a large customer base of younger shoppers living in nearby condos, and also enjoys a strong lunch time business from people working in the many nearby office towers. “Our customers are telling us that they are looking for ,” said Zachopoulos.
Automation has been an important theme across the grocery industry in recent years, with rapid advances in technology coinciding with the general desire across business for greater efficiency and cost containment. In retail that has meant a steady rise in the use of self-checkout.