Low-cost airline founder launching low-cost grocer
Budget grocery store will carry no brand names, mainly packaged goods
The founder of budget airline EasyJet in the U.K. will launch a budget grocery store, according to reports.
EasyJet founder Sir Stelios Haji-Ioannou said a pilot store in Croydon, South London, will be on the ground floor of a nine-storey building.
It will be a one-stop shop for customers, as the building will also house the brand's easyHotel, easyOffice, and easyGym entities.
Haji-Ioannou said this venture into the food retailing was inspired by the food bank usage by the needy.
The EasyFoodstore.com will focus on serving low-income families with basic canned and packaged foods and will be similar to German discounters Aldi and Lidl.
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