Lowes' Foods creates own Magic Kingdom

Lowes' Foods in the U.S. is bringing customers a grocery shopping experience unlike any other.

Lowes' brought in branding expert Martin Lindstrom to help rebrand the chain. Lindstrom in turn hired a team of writers from Disney to help create a more exciting in-store shopping experience.

The rebranded stores now have community tables, used for recipe sharing and speed dating. Shoppers can also work with the store’s “sausage professor” at section of the store called" SausageWorks.” Lowe's website says that had Willy Wonka made sausage rather than chocolate, his factory would have been SausageWorks.

Another highlight: each time a chicken comes out of the rotisseries oven, staff rejoice by doing the Chicken Dance

“You cant compete on volume, you cant compete on prices, the online retailer will always win,” says Lindstrom, noting enhancing the shopping experience is key.

According to CNBC, the renovations so far have led to a 23% hike in transaction volume in the first half of the year.

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