On the first Saturday of July Alan MacPhee of MacPhee’s Market Save Easy in Souris, P.E.I., teams up with celebrity chef Michael Smith to present the Village Feast and raise
money for a slew of worthwhile charities.
Now the rest of the country can get a glimpse of the Feast in a documentary airing March 31 on the Food Network Canada.
The one-hour documentary shows Smith organizing a brigade of chefs, local farmers, grocery store volunteers and the army to feed a three-course meal to a thousand people at last year’s fourth annual Festival.
Smith and Gretha Rose of Cellar Door Productions pitched the idea of a documentary to the Food Network.
“I bring together all of my corporate resources, fly in chef buddies from all over Canada at my expense and generally am proud to put everything I have on the line for this event,” says Smith.
As founding sponsor for the charitable event, MacPhee’s Market takes care of the administrative duties including sourcing ingredients, preparing the dessert, cutting the steaks, and providing prep facilities for volunteers.
Pat O’Connor, MacPhee’s store manager says the documentary will showcase Souris to the rest of the country and he expects ticket sales will surge.
“You can’t buy this kind of publicity,” he says.
Check out the documentary preview below.
O'Connor and his team were awarded with a 2011 Community Service Award by Canadian Grocer for the Village Feast among other contributions to its community.
Enter the 2012 CSA awards and tell us about how your grocery store is making a difference in your community.