Get ready for the manfluencer--what a Chicago reserach firm dubbed a group of men, ages 18-64 that do at least half of the grocery shop in households.
Companies like Kraft and General Mills are taking notice, as they redesign packaing with a male sensibility with darker colours and larger portions.
Take traditional female-dominated yogurt. One company Powerful Yogurt, features a bull's head symbol on red-and-black, and offers 20-25 g of protein. Meanwhile General Mills has rebranded Hamburger Helper to attract men using male-friendly wording like "ultimate".
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