Maple Leaf Foods’ new pork company to be named Canada Packers

Maple Leaf Foods Inc. is reviving the Canada Packers Inc. brand for its soon-to-be spun off pork business.

In 1991, Maple Leaf Foods was formed following the merger of Maple Leaf Mills and Canada Packers, which was founded in 1927.

"We are thrilled to launch Canada Packers as the new name for our future independent pork company," said Dennis Organ, president of Maple Leaf Foods' Pork Complex and incoming CEO of Canada Packers. "This choice reflects our deep respect for the history and legacy of this iconic brand, while affording us the opportunity to bring it forward and blend it with our ambitious vision for the future as a world-leading pork producer."

The new Canada Packers brand identity incorporates the elements from its nearly 100-year-old logo, with the capital "C" and "P" and refreshed Canadian flag featured. 

A new colour palette reflects Canada Packers’ focus on sustainability, shifting from blue and red to the natural green and blue tones, Maple Leaf Foods said.

In July, the company announced plans to separate its pork business as an independent, publicly traded company, with Organ as chief executive. 

The separation is expected to be completed next year. Maple Leaf Foods will retain an 19.9% ownership position in Canada Packers, and the two companies will enter into an evergreen pork supply agreement.