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Matt & Steve’s promotes Jamie Griffiths

Past Generation Next winner takes on a new role with the makers of "The Extreme Bean"

Matt & Steve’s, makers of "The Extreme Bean" has promoted Jamie Griffiths from head of sales--retail to vice-president of retail and foodservice sales for North America.

Griffiths has held senior roles at SC Johnson, Walmart Canada and Sobeys. In 2014, Griffiths was named one of Canadian Grocer's Generation Next winners for his work at Walmart Canada, where he introduced new processes and best practices, including the practice of joint business planning, with a focus on collaboration between suppliers and retailers.

Canadian Grocer caught up with Griffiths in 2018 and asked what he considered his proudest career accomplishment. He said, "getting our first U.S. chains to list our product, The Extreme Bean. Many Canadian companies have a difficult time penetrating the U.S. market, but we knew we had a unique product, a fun and exciting brand, and a passion to make it happen."



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