Halifax. Photography via Canadian Red Cross
Who: McCain Foods and The McCain Foundation
What: The company and its charitable foundation are each donating $1 million to the Canadian Red Cross in response to the devastation caused by Hurricane Fiona in Atlantic Canada.
"Our company started in a small community in New Brunswick, similar to many of the places that have endured the worst impacts of Hurricane Fiona," said McCain Foods President and CEO Max Koeune in a statement. "We know from our own experience how strong the sense of community is throughout Atlantic Canada, and we, along with The McCain Foundation, are committed to supporting our employees, farmers, friends, families and neighbours during this difficult time."
The federal government has committed to match donations to the Canadian Red Cross until at least Oct. 23.
"The McCain Foundation was created to improve the lives of the people living in rural communities where our McCain employees live and work," added Linda McCain, chair of The McCain Foundation. "Our heart remains in the Atlantic provinces, and we are truly devastated by the damage caused by Hurricane Fiona."