Michael Cloutier, executive corproate chef at McCormick in Canada, told Canadian Grocer in 2013 that McCormick’s Flavour Forecast takes a year to put together and involves experts from around the world.
"Many of our past predictions may have seemed unfamiliar at the time, but today they're favourite flavours," said Cloutier in a press release. "Take chipotle chili for instance – when we first identified the smoked pepper as a flavour to watch in 2003, many people couldn't pronounce it. Today, it's a household name."
For 2014, McCormick predicted chiles, modern masala, compact cooking, Mexican flavours and Brazilian ingredients to drive the future of flavour.