McDonald's coffee in grocery stores?

Seventy per cent of coffee is consumed at home, says McDonald's
12/17/2013

Starbucks became an instant grocery brand when it started selling its iconic coffee in supermarkets. Can McDonald’s do the same?

Next year, the burger giant will begin selling its own McCafe coffee in grocery aisles in the U.S.

McDonald’s American chief brand and strategy officer, Kevin Newell, said the intent is to drive “greater awareness and sell more coffee in our restaurants.”

Newell said that 70% of coffee is consumed at home and selling McDonald’s coffee in supermarkets would elevate the McCafe brand.

Though famous for fries and Big Mac sandwiches, McDonald’s has put a big push on coffee over the last few years, launching lattes and espressos as well as more coffee flavours.

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