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Metro to bring Moi Rewards program to Ontario

Loyalty program to roll out across Metro and Food Basics banners this year
Jillian Morgan, female, digital editor for Canadian Grocer
Etobicoke, Toronto, Canada - June 6, 2020: Metro Ontario inc. office in Etobicoke, Toronto, Canada. Metro Inc. is a Canadian food retailer operating in the provinces of Quebec and Ontario. ; Shutterstock ID 1757051543
There are currently over 2.5 million active Moi members in Quebec.

Metro shoppers in Ontario can soon earn rewards at the grocer and its Food Basics banner.

After launching in Quebec in May 2023, Moi Rewards is set to roll out across all 275 stores in Ontario later this year.

The program was previously only available in Ontario to customers of Metro’s Jean Coutu Pharmacy.

Moi Rewards is an upgraded version of the retailer’s original metro&moi program.

There are currently over 2.5 million active Moi members in Quebec. 

"We are excited to expand the Moi Rewards program to the Ontario market for our Metro and Food Basics customers. Moi Rewards will be simple to use, personalized, and it will provide customers with great savings and choices in line with their personal tastes,” said Alain Tadros, VP and chief marketing officer and digital strategy, Metro, in a release.

Metro will withdraw from the Air Miles Reward Program and will terminate its Thunder Bucks program later this year to introduce the Moi Rewards program across all its stores. 

More details on the launch of the Moi Rewards program will be announced at a later date. 

In the meantime, Air miles will continue to be offered and redeemed at Metro stores in Ontario and Thunder Bucks will continue to be offered and redeemed in Thunder Bay Metro locations.

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