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03/30/2022

Metro donates $1.6 million to Ukraine relief efforts

In addition to its own donation, the Quebec-based grocer gave customers the chance to support the Canadian Red Cross

Who: Metro

What: In addition to its own $100,000 donation, the Quebec-based grocer launched a point-of-sale fundraising campaign earlier this month to benefit the Canadian Red Cross in support of the Ukraine Humanitarian Crisis Appeal.

Customers shopping Metro-owned banners including Food Basics, Super C, Adonis, Jean Coutu and Brunet in Ontario, Quebec and New Brunswick were asked to donate $2 at checkout. The effort raised more than $1.5 million, bringing Metro’s total donation to $1, 653,000.

"A sincere thank you to Metro, which has once again offered to use its network of food stores and pharmacies to support our current and future efforts in Ukraine and neighbouring countries." said Janet Johnson, chief development officer, Canadian Red Cross, in a press release.

"The funds raised through the generosity of the banners' customers provide emergency assistance on the field, including essential medical supplies, food, drinking water, clothing, shelter, personal hygiene items, fuel and other emergency supplies," said Johnson.