Metro hires Mathieu Robitaille for marketing role

Former Coca-Cola executive joins the grocery company's Ontario operation


Metro has hired Mathieu Robitaille as director of marketing.

In this role, he will oversee and develop brand and shopper marketing strategies for the Ontario Metro banner. Among Robitaille's objectives is to drive traffic in-store and grow sales, according to a press release from the company announcing the hire.

Robitaille has more than 15 years experience in the marketing industry. He has held positions at Coca-Cola Canada and Maple Leaf Foods.

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