Alain Tadros who, former president of ad agency Publicis, will be joining Metro as vice-president of marketing for Quebec.
Tadros knows the brand very well—it’s been a Publicis client since he took over as president of the agency in 2013 when his shopper marketing agency EM was acquired.
Tadros said working full-time on the Metro brand would be a “dream job” for him and an opportunity too good to let pass by. “Retail is a passion of mine,” he said, pointing to his start in the industry 25 years ago working retail, and the success he enjoyed in shopper marketing with EM. While the move takes him client side for the first time in his career, he doesn’t see it as a radical departure.
“I see as being a continuation of what I am doing here and, I think, an opportunity for me to work on a brand which is in my eyes a loved brand,” he said. “When an opportunity like that comes along…. You need to consider it.”
“Metro and Publicis have a long-standing business relationship that allowed us, with the authorization of the agency’s leadership team, to approach Alain for this important position,” said Christian Bourbonnière, executive vice-president and Quebec division head of Metro. “Metro will benefit from Alain’s extensive knowledge of the retail industry combined with his experience in marketing and in the agency world.”