Metro Ontario expands its beef sustainability sourcing

Metro Ontario has reached its goal to buy three million pounds of beef from Canadian Roundtable for Sustainable Beef (CRSB) Certified farms and ranches by 2026.

The grocer announced its commitment in 2022.

From now on, the CRSB Certified Mass Balance mark will be displayed on all beef products across the grocer’s Platinum Grill Angus Canadian AAA Beef Program, available in all 131 Metro stores in Ontario. 

The CRSB Certified program provides credible assurances for the production, processing and sourcing of beef through certified supply chains in Canada. 

This means verifying outcomes across five areas of sustainability that include: conserving and enhancing natural resources; supporting people and communities; best practices in animal care; food safety and quality, and embracing efficiencies and innovation.

“Responsible procurement is a fundamental aspect of our business. We also know how important it is to our customers. We want to work with suppliers that share our commitment to responsible practices and act on this  commitment. CRSB Certified farms can produce beef in a way that’s accountable to the environment, animals, the farmers and ranchers that grow food. Metro Ontario is proud to partner with the CRSB,” said Michael Rose, VP of fresh merchandising, Metro Ontario, in a release.