M&M’s supports Canadian Women’s Foundation with $75K donation

Who: M&M’s Canada

What: Ahead of International Women’s Day (March 8), the company is releasing its first-ever, limited-edition “flipped” packs featuring its three female “spokescandies,” Purple, Brown and Green, as part of an initiative to celebrate women who are “flipping the status quo.”

The company partnered with the Canadian Women’s Foundation, pledging $1 (up to $75,000) per purchase of the new packs to support the organization’s Economic Development Program.

M&M’s also teamed up with two Canadian women – artist and illustrator Angie Quintanilla-Coates (Five15) and businesswoman-turned-designer-turned-skateboarder Oorbee Roy (Aunty Skates) – to bring consumers the new candy packs. 

"M&M'S is committed to creating a world where everyone feels they belong, and our 'Flipping the Status Quo' program is another way we're living up to that commitment." said Barbara Cooper, marketing director at Mars Wrigley, in a statement.  "Women in Canada are redefining what the status quo looks like, and we're thrilled to be celebrating the work of Aunty Skates and Five 15 as inspiration to others.  Additionally, our partnership with the Canadian Women's Foundation helps support an organization that enables women to define their own success."