Nature Fresh Farms taps new SVP, North American sales and strategic growth

Nature Fresh Farms has appointed Josianne Légaré to the position of senior vice president, North American sales and strategic growth.

Légaré brings more than two decades of commercial leadership experience to her new role at the Leamington, Ont.-based greenhouse.

"Josianne's appointment sends a clear signal about our priorities," said Patrick Criteser, CEO of  Nature Fresh Farms, in a press release. "We are deeply committed to being a true partner that delivers on our  promises and helps customers achieve their category objectives. This builds directly on the strong  foundation of trust, performance, and collaboration we've established over the years."