New York takes aim at sugary drinks without the fizz

New York City’s mayor, Michael Bloomberg, is well known for his opposition to soft drinks.

His city’s health department has run an ad campaign against drinking pop and last year Bloomberg tried to ban soda drinks larger than 16 ounces in Gotham. The law was struck down in court.

Now, Bloomberg and the health department in New York are going after non-carbonated sugary beverages, such as sports drinks, energy drinks, sweetened teas and sugary juices.

New advertising under NYC’s Pouring on the Pounds campaign targets sugary beverages “that may sound healthy.”

“Sports drinks, energy drinks and fruit-flavored drinks sometimes sound like they’re good for us, but they are contributing to the obesity epidemic just as much as sugary soft drinks,” Health Commissioner Dr. Thomas Farley, said in Advertising Age.

The American Beverage Association said it disagrees with that claim.

Read the full story here.