Nielsen acquires Precima to expand retail analytics

Nielsen Global Connect--a division of Nielsen that provides market analysis to consumer packaged goods, manufacturers and retailers-- has acquired Precima for an undisclosed amount.

Headquartered in Toronto, Precima has a data platform that uses artificial intelligence to help retailers improve pricing, promotion and assortment. The deal gives Nielsen customers access to this technology.

"By combining Precima’s customer-centric technology with ours, we remain committed to being the unrivaled power source to drive brands’ and retailer growth," said Pat Dodd, chief commercial officer for Nielsen Global Connect, in a press release announcing the deal.

Precima’s employees will join Nielsen Global Connect.