No Frills opens second small format store in Toronto

No Frills has opened a second small format store.

The compact supermarket—located at 42 Hanna Ave. in Toronto's Liberty Village neighbourhood—debuts just over a month after No Frills first introduced the format in downtown Toronto at the corner of King and Shaw.  

No Frills’ small format stores are on average 10,000 square feet or less, but shoppers can still find an extensive assortment of grocery items including fresh produce, meat and baked goods.

"The reaction to the first smaller format store in Toronto was beyond anything we could have imagined. It's made us even more excited about the latest location, here in the vibrant Liberty Village neighbourhood," said Melanie Singh, president of hard discount at Loblaw Cos. Ltd. "We know Torontonians are looking for convenience and low prices—but that sometimes those are trade-offs in the downtown core. It was important for us that customers can do a full grocery shop at this location, and still take advantage of the unbeatable prices they expect from No Frills."

The grocer’s small format stores are less than half the size of a traditional No Frills location, and promise to offer the same prices as well as locally sourced products tailored to the community, enhanced accessibility and additions such as hot food items and rotisserie selections.