Skip to main content

No Frills, Shoppers, Jean Coutu among BrandSpark 2023 Most Trusted Awards winners

BrandSpark International reveals the consumer brands most trusted by Canadians
A Shoppers Drug Mart Store Front In Aurora, Ontario, Canada.

BrandSpark International released the winners of its 2023 Most Trusted consumer brands, with retailers such as No Frills, Shoppers Drug Mart and Jean Coutu making the cut. 

Winners of the BrandSpark Most Trusted Awards were determined by a national survey of 15,878 Canadian shoppers. The 2023 edition comprises 222 consumer products and service categories.

"Although shopping behaviour is continually affected by external factors, like inflation and the shift to online shopping during the pandemic, consumers continually trust brands that deliver great service and quality," said Robert Levy, president and CEO of BrandSpark International, in a statement. "This is evident in this year's results, where we still see big brand names garnering the most votes, over low-cost brands and private label brands, despite the external factors that have pushed many shoppers toward alternative options."

Some notable winners from the 10th edition of the awards include Bubly tied with Perrier for Most Trusted Sparkling Water after Perrier has led the category since 2018. 

Among the top 20 most trusted brands overall, PepsiCo brands appeared more than any other (including SodaStream, Quaker, Gatorade and Tostitos). 

Procter & Gamble had the most winning brands on the list (23), including Ivory Snow baby laundry detergent, the Oral-B electric toothbrush, Tampax, Dawn dish soap and Bounty paper towels, to name a few. 

Some of the winners of the 2023 BrandSpark Most Trusted Awards in the services and retail category are listed below. See the full list of winners here.

  • Coffee shop chain: Tim Hortons
  • Food delivery app: Uber Eats
  • Grocery delivery: Instacart
  • Grocery pick-up: PC Express
  • Grocery store for low prices/affordability: No Frills
  • Loyalty program: PC Optimum
  • Meal kit delivery service: HelloFresh
  • No annual fee credit card: PC Financial
  • Pharmacy: Shoppers Drug Mart
  • Pharmacy (Quebec): Jean Coutu
This ad will auto-close in 10 seconds