Image from the Kraft Hockeyville 2024 pre-season game featuring the Ottawa Senators and Pittsburgh Penguins. Photography by Dave Sanford/NHLI via Getty Selects/courtesy Kraft Heinz
Who: Kraft Heinz
What: The company is once again partnering with the National Hockey League (NHL) and the National Hockey League Players' Association (NHLPA) for Kraft Hockeyville.
Nominations are now open for the program’s 2025 season, closing March 2 at 11:59 p.m.
Since launching 19 years ago, Kraft Hockeyville has awarded over $5.1 million to 101 communities to address the growing costs associated with maintaining or upgrading aging sports and recreation infrastructure in Canada.
Kraft Hockeyville is partnering with NHL All-Star, Hart Memorial Trophy winner, Ted Lindsay Award recipient and Olympic Gold Medalist Carey Price as the official 2025 program ambassador.
During the nomination period, Canadian communities can share their stories, highlighting their connection to the game and their local arenas.
"Supporting communities has always been the heart and soul of Kraft Hockeyville," said Simon Laroche, president, Kraft Heinz Canada, in a statement. "We're proud to help grow the future of the game; from a small local rink to the big leagues, we believe that hockey has the power to inspire greatness. So, Canada, lace up your skates and dream big—together, we're building a stronger, more accessible sport."
The Kraft Hockeyville 2025 grand prize winner will have an opportunity to host an NHL pre-season game and receive $250,000 to be used towards arena upgrades. The three runner-up communities will be awarded $25,000 for arena upgrades, and the top four finalists will also receive $10,000 in brand new hockey equipment to help more children play the game, courtesy of NHLPA Goals & Dreams.