Nulogy nabs industry vet to oversee go-to-market strategies, product marketing

Nulogy has hired former Verusen executive Christine Barnhart for the newly created position of vice president of product marketing and go-to-market.

Barnhart will focus on product initiatives for the Toronto-headquartered supply chain tech company, working closely with product, marketing and sales teams.

Her previous roles include VP, product strategy and go-to-market at Verusen and senior director of product and industry market strategy for Infor and its supply chain management solutions.

Prior to joining the supply chain technology industry, Barnhart was a practitioner in the supply chain industry, with more than 20 years of expertise in manufacturing, purchasing and planning at companies such as Berry Global, Mead Johnson Nutrition and Whirlpool.

"Christine's experience in go-to-market strategies, market research, and new product introductions will be invaluable to Nulogy as we roll out significant enhancements and new solutions in the coming months," said Jason Tham, CEO of Nulogy, in a statement. 

Nulogy’s cloud-based platform is used by Colgate-Palmolive, P&G, Church & Dwight and L’Oréal, among others