Olympic Organic yogurt celebrates Organic Month with $70K donation

Who: Olympic Organic 

What: To recognition of National Organic Month (September), the Lactalis Canada-owned yogurt brand is donating $70,000 to Organic BC, Organic Alberta and Organic Council of Ontario. Each association plays a key role in producing organic dairy.

"Olympic Organic is deeply committed to supporting local communities and organic dairy farmers, helping them thrive and support the development of organic agriculture." said Adrienne Pagot-Gerault, general manager, yogurt & cultured, Lactalis Canada, in a press release. 

"This new partnership with BC, Alberta and Ontario provincial organic associations continues our ongoing support of organic dairy farmers and farming communities, so that together, we can bring the best of organic dairy to consumers," added Pagot-Gerault.

As part of its ongoing efforts to support organic dairy farming, Olympic Organic invited Canadians to play an active role in the donation through a summer-long influencer campaign on social media that celebrated organic dairy farming and highlighted each regional organic association. 

Olympic Organic partnered with three local influencers in B.C., Ontario, and Alberta to create content that highlighted the natural qualities of Olympic Organic yogurt, including its use of milk from grass-fed cows. 

Viewers were encouraged to comment, like or share the content to generate a $5 donation to their local organic association. Participants were entered for a chance to win a year's supply of Olympic Organic yogurt.