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Online grocer restocking pantries after hurricane

Innovative program partners grocer Peapod with hunger relief group

In the suburban sprawl of North America, the viability of online grocery stores is often questioned. Nevertheless, e-grocers are growing and finding innovative ways to prove their worth.

Case in point is a new initiative from Peapod, the Ahold-owned online grocer that delivers in 24 cities in 12 states.

Peapod has just launched a three-month campaign to help victims of last October’s Hurricane Sandy restock their pantries.

The grocer is working with a U.S. hunger relief organization called Family-to-Family. Through that group’s website, donors can purchase care packages of food essentials. The packages will be delivered by Peapod to families in New York and New Jersey, areas hardest hit by Hurricane Sandy.

Read more here.

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