Online grocery retailing is set to double over the next five years, but each market is using different models, according to research from IGD.
The U.K. leads as the fastest-growing online grocery market with shoppers spending €7.1 billion, followed by France(€5 billion), Germany(€1.1 billion) and the Netherlands(€0.6 billion).
It's interesting to note that IGD found that different models are popular across Europe. For example, in France, shoppers prefer the "click and collect" model of buying.
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