Who: Pampers Canada
What: The brand has partnered with Canadian Premature Babies Foundation and Préma-Québec to support NICU families.
For every Pampers Swaddlers diaper pack sold at Walmart in May and June, Pampers Canada will donate eight cents to the CPBF and Préma-Québec.
Funding will go towards support programs for families of premature babies, including mental health and wellness resources.
"We know that having a premature baby can be overwhelming and stressful for many Canadian families. That's why Pampers is partnering with Walmart Canada to bring attention to the impact of prematurity on babies and their families and provide financial assistance to two wonderful charitable organizations that are working to educate, support and advocate for premature babies and their families," said Irena Kahn, brand director, P&G, in a statement.