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Pantone picks Peach Fuzz as its Colour of the Year

Officials say selection made as need for nurturing, empathy and compassion grows stronger
pantone peach fuzz

Global colour authority Pantone has named Peach Fuzz its Color of the Year for 2024.

The colour was selected at a time when the need for nurturing, empathy, and compassion grows ever stronger, along with a need for a more peaceful future, Pantone officials said in its announcement. 

“A cozy peach hue softly nestled between pink and orange, Peach Fuzz brings belonging, inspires recalibration, and an opportunity for nurturing, conjuring up an air of calm, offering us a space to be, feel, and heal and to flourish from whether spending time with others or taking the time to enjoy a moment by ourselves,” said Leatrice Eiseman, executive director, Pantone Color Institute. “Drawing comfort from Peach Fuzz, we can find peace from within, impacting our wellbeing. An idea as much as a feeling, Peach Fuzz awakens our senses to the comforting presence of tactility and cocooned warmth.”

The introduction of Peach Fuzz also marks the 25th anniversary of the Pantone Color of the Year program. First introduced by the Pantone Color Institute in 1999 with the Pantone Color of the Year, Cerulean Blue, the Pantone Color of the Year captures the global zeitgeist, serving as an expression of a mood and an attitude on the part of the consumer. Through the years, the Pantone Color of the Year program has become a globally iconic cultural touchstone, drawing attention to how what is taking place in our global culture is reflected and expressed through the language of color.

“With this year’s Pantone Color of the Year 2024, we see an increased focus on community and people across the world reframing how they want to live and evaluating what is important – that being the comfort of being close to those we love,” said Laurie Pressman, vice president of the Pantone Color Institute. “The color is one whose warm and welcoming embrace conveys a message of compassion and whose cozy sensibility brings people together and enriches the soul.”

This article first appeared on Store Brands

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