Pattison Food Group, RBC expand loyalty partnership

Pattison Food Group is expanding its partnership with RBC.

All eligible RBC credit and debit cardholders can now earn double the More Rewards points—Pattison’s loyalty program—by linking their RBC card to their More Rewards card.

More Rewards can be collected at eligible Pattison Food Group locations including Save-On-Foods, Quality Foods and Buy-Low Foods. 

The news follows the launch of the More Rewards RBC Visa and More Rewards Visa Infinite credit cards earlier this year.

"Building on our partnership and the successful launch of our More Rewards RBC Visa and More Rewards RBC Visa Infinite cards earlier this year, we are excited to offer even more points to RBC cardholders when they link their More Rewards card to their existing RBC card," said Heidi Ferriman, SVP of people, marketing and corporate affairs, Pattison Food Group, in a press release. "We know that Canadian shoppers are always looking for value and More Rewards provides amazing redemption offers on the things that matter to them like groceries, gift cards and travel."