PC Optimum points can now be redeemed for monthly subscriptions to Apple TV+ and Apple Arcade.
Members can also access a three month free trial of Apple TV+, Apple Music, Apple Fitness+, Apple Arcade and Apple News.
"We're always looking for ways to make life more rewarding for our members," said Ryan Markle, senior vice president, loyalty, Loblaw Companies Limited, in a statement. "PC Optimum already provides rewards on things Canadians need most – food, clothes, health, beauty and gas. Now we're expanding benefits into entertainment by providing our members access to an extended three month free trial of Apple services and the ability to redeem PC Optimum points on Apple TV+ and Apple Arcade."
One month of Apple TV+ can be unlocked by redeeming 10,000 PC Optimum points. Members can unlock one month of Apple Arcade by redeeming 6,500 PC Optimum points.