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Peak of the Market shuffles sales team, hires former Weston Foods exec

Dave Whitmore has been upped to oversee product and business development

Peak of the Market has made several changes to its sales team.

Dave Whitmore (formerly vice president, sales) has assumed the role of VP, product and business development, while Ryan French (previously sales director) will serve as VP, sales.

Matt Matheson has joined the company as director of sales. Matheson brings 15 years of experience in consumer-packaged goods to the role. Prior to Peak of the Market, he worked for such companies as Weston Foods, Red Bull and Breakthru Beverage Group.

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“These changes are essential to our growth. While Dave has been in the industry for many years, his knowledge and relationships will ensure that these changes are implemented smoothly and will allow him to focus on the future of Peak. In just a short period of time, Ryan has proven to be an integral part of our team. His contribution to our culture as well as our sales force are what set him apart. Matt brings a breadth of experience that we need at this time. He is an innovative thinker, has deep knowledge of the retail landscape and brings an enthusiasm to our team which will contribute to the culture we are creating,” Pamela Kolochuk, CEO, Peak of the Market said in a release.

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