PHOTO GALLERY: Loblaws opens redesigned store in Ontario
Loblaws re-opened its renovated store in Etobicoke, Ont.’s Humbertown shopping centre today (April 24).
Located at 270 The Kingsway, the 34,000 square-foot grocery store features a new layout, updated signage and refreshed sections.
Shoppers will find more grab-and-go options, a deli featuring more than 300 varieties of cheese from around the world and an expanded bakery, as well as an enhanced selection of international foods. Loblaws Humbertown also features a greater selection of organic, gluten-free and plant-based products.
Ryan Nelson, who started his career at Zehrs as an operations manager, will serve as store manager.
“We are so excited to reopen this highly anticipated Loblaws, designed with our customers in mind,” Nelson said in a press release. “Thank you to the community for their patience and support while we completed the redesign to bring more assortment and value to the store. Many returning colleagues and I are excited to welcome the community back to the store.”
To generate buzz, Humbertown is running a localized media strategy through radio broadcast, social media and geo-targeted out-of-home placements in high-traffic areas surrounding the store.
Loblaws has donated $5,174 to Daily Bread Food Bank to mark the store's opening.
Click through the gallery below to photos of the new store. Photography courtesy Loblaw Companies

