Plant-Based Foods of Canada (PBFC)—a division of Food, Health & Consumer Products of Canada—has appointed Danone Canada’s Jeremy Oxley as its new advisory board chair.
He succeeds Michael Lines, president and CEO of Simply Protein (Wellness Natural Inc.). Lines will continue to serve on the board.
Oxley has more than 20 years of experience in marketing, sales and general management. He currently serves as SVP of marketing and e-commerce at Danone Canada.
Before joining Danone in 2018, the executive held leadership roles at Tim Hortons, Mondelēz Canada, Nestlé and Kraft Foods.
Oxley has been on the board of PBFC since 2020.
Adam Grogan, president and COO of Maple Leaf Foods, will continue in his role as vice chair.
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