“When we went public, we received a lot of interest from people wanting to come into a physical store and be able to see and touch the product,” says Alex Hoffman, chief marketing officer at PlantX. “So, we started thinking about opening a store that’s more of an education centre. Even though the plant-based movement is on the rise and having a
moment now, many people still aren’t sure how to be 100% plant-based or what it even means to be plant-based.”
With education being a big focus at PlantX, the company wants people to feel like they can ask anything, and discover new and interesting products. PlantX offers grocery items across the dry goods, frozen and refrigerated categories.
For shoppers, a 100% plant-based store takes away questions about whether or not a product contains any animal ingredients. “Some specialty plant-based grocery stores are not 100% plant based, so you walk in might be confused about whether a product has dairy or meat,” says Hoffman. “PlantX is a place where you can comfortably buy anything knowing that it will support your vegan or plant-based lifestyle—you don’t even have to question it. If it’s in the store, it is
PlantX plans to expand the concept in North America and internationally through franchising. PlantX will use the space as a showcase for franchises.