PLMA replacing annual trade show with virtual event

Private Label Manufacturers Association (PLMA) is cancelling its annual trade show due to COVID-19 and replacing it with PLMA Live! Private Label Week--a virtual event taking place Feb. 1 to 5.

The five-day virtual event will dedicate each day to a different group of product categories, where companies in those categories will feature online exhibits and hold private virtual meetings where retail buyers can search for products and network with manufacturers.

Store brand suppliers and retailers will have live video meetings and use a chat communication tool via PLMA’s own digital platform. The event will also include educational programming throughout the week of video reports on major retailing and product trends, together with category-specific content, interviews with industry leaders, and a special series of presentations by top speakers and private label experts.

PLMA President Peggy Davies said, “Although it is unfortunate the coronavirus pandemic has disrupted plans to hold our annual Trade Show in November, we are confident that Private Label Week will provide the PLMA members and the industry as a whole with valuable private label sales and marketing solutions when these are most needed.”

The in-person trade show is scheduled to return Nov. 14-16 2021 at the Chicago Rosemont Convention Center.

This article appeared at StoreBrands.com.