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Product of the Year Canada announces 2024 award winners

The largest consumer survey of product innovation reveals winners in 39 categories
product of the year canada 2024 winners
Products are awarded for outstanding innovation through a national survey of Canadian shoppers.

Product of the Year Canada, the largest consumer-voted award for product innovation, is proud to announce the highly anticipated winners of the 2024 Product of the Year Awards. With winners across 39 distinct categories, the products are awarded Product of the Year for outstanding innovation through a national survey of 4,000 Canadian shoppers conducted by Kantar, a global leader in consumer research.

“In the consumer landscape of 2024, the significance of Product of the Year has reached new heights. Today's consumers enjoy unprecedented access to products. The marketplace has become dynamic and multifaceted with retailers leveraging strategic partnerships, harnessing the increasing influence of retail media to amplify their products' reach and impact.” notes Mike Nolan, Global CEO of Product of the Year Management. “Over the past year, retail has seen significant changes, with the rise of immersive shopping experiences, and a shift towards sustainability and ethical consumption. The Iconic Product of the Year Seal not only recognizes innovation but also signifies a powerful endorsement in the modern retail era, enhancing the winners' visibility and credibility in the marketplace.” Nolan also underscores the award's established and growing importance for CPG companies. “It serves as a crucial platform for these companies to showcase their products' excellence in quality and innovation. The 2024 award winners not only reflect the ever-changing trends in the Canadian market but also highlight outstanding features in function, design, packaging, or ingredients.

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"As a company, we are enthusiastic about maintaining our position at the forefront of recognizing and celebrating these remarkable products."

With the distinctive Product of the Year red seal that is globally recognized as a vote of confidence from consumers themselves, shoppers can easily cut through the clutter and trust that these products demonstrate the utmost innovation in their respective categories.

From sustainability, personal care, and household essentials to the latest food and beverage options and beyond, the winners of the 2024 Product of the Year Canada Award include:

  • Baked Goods | Country Harvest Herb & Garlic – Wonderbrands 
  • Body Care | Dove Deep Moisture Body Wash – Unilever
  • Breaded Chicken | Western Family Mango Chili Chicken – Pattison Food Group
  • Breakfast Foods | CRAVE Scramble Kits – Kraft Heinz Co.
  • Candy | Nerds Gummy Clusters – Ferrara Candy Canada
  • Cereal | Reese's Puffs Minis – General Mills Canada Corporation
  • Cheese | Balderson Aged Gouda – Lactalis Canada
  • Cheese Snacks | Saputo Cheese Fries – Saputo Dairy Products Canada G.P.
  • Cheeseboard | Balderson Mature Tasting Trio – Lactalis Canada
  • Chocolate | Cadbury Dairy Milk Gift Box – Mondelēz International
  • Cookware | Kilne Everything Pot – Kilne
  • Digestive Health | TUMS Chewy Bites – Haleon
  • Frozen Meals | True North Seafood Crab Dip – True North Seafood
  • Functional Beverage | Organika Electrolytes 60 Servings – Organika Health Products Inc.
  • Furniture & Appliances | Endy Adjustable Bed – Endy
  • Gluten-Free | Only Goodness Cauliflower Pizza Crust Mix – Pattison Food Group
  • Gummies Supplements | Nature’s Bounty Extra Strength Hair, Skin & Nails – Nestlé Health Science Canada
  • Health & Wellness | Marah Natural SAC-SG – Marah Natural
  • Hybrid Mattress | Emma Hybrid Comfort – Emma Sleep Canada Inc
  • Ice Cream | Chapman's Super Premium Plus Cold Brew Coffee Ice Cream – Chapman's Ice Cream
  • Kids Health | Centrum Junior MultiGummies Tropical Fruit – Haleon
  • Kids Snacks | iÖGO nanö 900mL drinkable yogurt – Lactalis Canada
  • Mattress | TEMPUR-ProBreeze – TEMPUR Canada
  • Nutritional Beverage | BOOST Simply+ – Nestle Health Science
  • Oral Care | Philips Sonicare Power Flosser – Philips Canada
  • Packaging | KinsBrae Packaging – KB Paper Bottle – Kinsbrae Group Inc.
  • Pet Product | MAYTAG® Pet Pro System – Whirlpool Canada
  • Plant-Based Nutrition | Nextmilk Whole – Danone Canada
  • Prepared Foods | Ben's Original™ 10 Medley – Mars Canada
  • Ready-to-Eat Meat | Grimm's Fine Foods Jalapeño & Cheddar Pepperoni Bites® – Direct Plus Food Group
  • Salty Snacks | Pringles Ranch Flavour Potato Chips – Kellanova Canada Inc.
  • Seasonal/Limited Edition | Boursin Truffle Salt & Hint of Pepper – Bel Group Canada Inc
  • Skin Care | NIVEA Q10 Anti-Wrinkle Specialist™ Targeted Wrinkle Filler – Beiersdorf Canada Inc.
  • Small Appliance | Vida by PADERNO 9-in-1 Stainless-Steel Digital Air Fryer – Canadian Tire Corporation
  • Snack Bars | Nügabar – Biscuits Leclerc Ltd
  • Snacks | Mini RITZ – Mondelēz International
  • Soups & Sauces | Boursin Cuisine Garlic & Fine Herbs – Bel Group Canada Inc
  • Sparkling Water | Healtea Sparkling Premium Botanical Infusions – The Healtea
  • Women's Personal Care | DIVA Reusable Period Underwear – DIVA

The 2024 Product of the Year Canada winners will be highlighted nationally in a segment of The Morning Show on Global, on February 20 at 9:00 a.m., hosted by Carolyn MacKenzie and Jeff McArthur. In addition, the 2024 winners will be featured in video pre-rolls that will run on the GlobalTV app and PlutoTV, across targeted content from some of Corus’ premium brands. Winning products will be part of a new campaign on Flipp, the one-stop marketplace for everyday savings and deals, and Elle Canada, the renowned fashion and lifestyle brand. Winners also receive premium coverage from EnsembleIQ, a premier business intelligence resource with revered publications, including Canadian Grocer and Convenience Store News Canada.

For additional information about the 2024 Product of the Year Canada winners, visit and follow along on social media with #POYCanada2024 on InstagramFacebookLinkedIn and X.

Swipe through the gallery below to learn more about some of this year's winners.

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