Product of the Year Canada announces 2024 award winners
Product of the Year Canada, the largest consumer-voted award for product innovation, is proud to announce the highly anticipated winners of the 2024 Product of the Year Awards. With winners across 39 distinct categories, the products are awarded Product of the Year for outstanding innovation through a national survey of 4,000 Canadian shoppers conducted by Kantar, a global leader in consumer research.
“In the consumer landscape of 2024, the significance of Product of the Year has reached new heights. Today's consumers enjoy unprecedented access to products. The marketplace has become dynamic and multifaceted with retailers leveraging strategic partnerships, harnessing the increasing influence of retail media to amplify their products' reach and impact.” notes Mike Nolan, Global CEO of Product of the Year Management. “Over the past year, retail has seen significant changes, with the rise of immersive shopping experiences, and a shift towards sustainability and ethical consumption. The Iconic Product of the Year Seal not only recognizes innovation but also signifies a powerful endorsement in the modern retail era, enhancing the winners' visibility and credibility in the marketplace.” Nolan also underscores the award's established and growing importance for CPG companies. “It serves as a crucial platform for these companies to showcase their products' excellence in quality and innovation. The 2024 award winners not only reflect the ever-changing trends in the Canadian market but also highlight outstanding features in function, design, packaging, or ingredients.
"As a company, we are enthusiastic about maintaining our position at the forefront of recognizing and celebrating these remarkable products."
With the distinctive Product of the Year red seal that is globally recognized as a vote of confidence from consumers themselves, shoppers can easily cut through the clutter and trust that these products demonstrate the utmost innovation in their respective categories.
From sustainability, personal care, and household essentials to the latest food and beverage options and beyond, the winners of the 2024 Product of the Year Canada Award include:
- Baked Goods | Country Harvest Herb & Garlic – Wonderbrands
- Body Care | Dove Deep Moisture Body Wash – Unilever
- Breaded Chicken | Western Family Mango Chili Chicken – Pattison Food Group
- Breakfast Foods | CRAVE Scramble Kits – Kraft Heinz Co.
- Candy | Nerds Gummy Clusters – Ferrara Candy Canada
- Cereal | Reese's Puffs Minis – General Mills Canada Corporation
- Cheese | Balderson Aged Gouda – Lactalis Canada
- Cheese Snacks | Saputo Cheese Fries – Saputo Dairy Products Canada G.P.
- Cheeseboard | Balderson Mature Tasting Trio – Lactalis Canada
- Chocolate | Cadbury Dairy Milk Gift Box – Mondelēz International
- Cookware | Kilne Everything Pot – Kilne
- Digestive Health | TUMS Chewy Bites – Haleon
- Frozen Meals | True North Seafood Crab Dip – True North Seafood
- Functional Beverage | Organika Electrolytes 60 Servings – Organika Health Products Inc.
- Furniture & Appliances | Endy Adjustable Bed – Endy
- Gluten-Free | Only Goodness Cauliflower Pizza Crust Mix – Pattison Food Group
- Gummies Supplements | Nature’s Bounty Extra Strength Hair, Skin & Nails – Nestlé Health Science Canada
- Health & Wellness | Marah Natural SAC-SG – Marah Natural
- Hybrid Mattress | Emma Hybrid Comfort – Emma Sleep Canada Inc
- Ice Cream | Chapman's Super Premium Plus Cold Brew Coffee Ice Cream – Chapman's Ice Cream
- Kids Health | Centrum Junior MultiGummies Tropical Fruit – Haleon
- Kids Snacks | iÖGO nanö 900mL drinkable yogurt – Lactalis Canada
- Mattress | TEMPUR-ProBreeze – TEMPUR Canada
- Nutritional Beverage | BOOST Simply+ – Nestle Health Science
- Oral Care | Philips Sonicare Power Flosser – Philips Canada
- Packaging | KinsBrae Packaging – KB Paper Bottle – Kinsbrae Group Inc.
- Pet Product | MAYTAG® Pet Pro System – Whirlpool Canada
- Plant-Based Nutrition | Nextmilk Whole – Danone Canada
- Prepared Foods | Ben's Original™ 10 Medley – Mars Canada
- Ready-to-Eat Meat | Grimm's Fine Foods Jalapeño & Cheddar Pepperoni Bites® – Direct Plus Food Group
- Salty Snacks | Pringles Ranch Flavour Potato Chips – Kellanova Canada Inc.
- Seasonal/Limited Edition | Boursin Truffle Salt & Hint of Pepper – Bel Group Canada Inc
- Skin Care | NIVEA Q10 Anti-Wrinkle Specialist™ Targeted Wrinkle Filler – Beiersdorf Canada Inc.
- Small Appliance | Vida by PADERNO 9-in-1 Stainless-Steel Digital Air Fryer – Canadian Tire Corporation
- Snack Bars | Nügabar – Biscuits Leclerc Ltd
- Snacks | Mini RITZ – Mondelēz International
- Soups & Sauces | Boursin Cuisine Garlic & Fine Herbs – Bel Group Canada Inc
- Sparkling Water | Healtea Sparkling Premium Botanical Infusions – The Healtea
- Women's Personal Care | DIVA Reusable Period Underwear – DIVA
The 2024 Product of the Year Canada winners will be highlighted nationally in a segment of The Morning Show on Global, on February 20 at 9:00 a.m., hosted by Carolyn MacKenzie and Jeff McArthur. In addition, the 2024 winners will be featured in video pre-rolls that will run on the GlobalTV app and PlutoTV, across targeted content from some of Corus’ premium brands. Winning products will be part of a new campaign on Flipp, the one-stop marketplace for everyday savings and deals, and Elle Canada, the renowned fashion and lifestyle brand. Winners also receive premium coverage from EnsembleIQ, a premier business intelligence resource with revered publications, including Canadian Grocer and Convenience Store News Canada.
For additional information about the 2024 Product of the Year Canada winners, visit productoftheyear.ca and follow along on social media with #POYCanada2024 on Instagram, Facebook, LinkedIn and X.
Swipe through the gallery below to learn more about some of this year's winners.
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Country Harvest Herb & Garlic is the only herb- and garlic-flavoured whole grain bread sold in the Canadian commercial bakery market today. -
Healtea’s Sparkling Herbal Water is all-natural, organic, and caffeine-free, promising to offer less sugar than soft drinks, more health benefits than sparkling water, and a superior taste to kombucha. -
Pringles Ranch Flavour potato chips were initially introduced as a limited time offering. However, due to their immense success, the Pringles team decided to keep them as a permanent SKU. -
Re-introducing Dove Deep Moisture Body Wash, with proprietary Renewing MicroMoisture – patented nano emulsion technology. -
Golden, buttery, and flakey the iconic RITZ cracker has gone mini! Available in in two pack formats, Mini RITZ the perfect on-the-go snack, or at-home munching delight. -
Nügabar snack bars are offered in six flavours: Caramel & Real Milk Chocolate, Caramel & Real Dark Chocolate, Strawberry Sundae, Cookies & Creme, Chocolate & Fudge and Nanaimo. -
Formulated with Bioxifill Peptides, Nivea's Q10 Anti-Wrinkle Specialist Targeted Wrinkle Filler penetrates skin 10 layers deep. -
The new Grimm’s Jalapeño & Cheddar Pepperoni Bites are naturally smoked, gluten and soya-free, and made with real pieces of Jalapeño. -
Boursin’s new limited-edition Truffle Salt & Hint of Pepper flavour is made with 100% Canadian milk. -
Silk Nextmilk Whole is a plant-based beverage made from a delicious blend of oats, coconut and soy. -
Ben’s Original 10 Medley is a hearty mix of 10 different grains, vegetables, legumes, and herbs, delivering 10 grams of fibre and protein. -
Marah Natural’s SAC-SG excels in targeting malignant mutated cells within abnormal cells while preserving the well-being of healthy cells against oxidative stress. -
KinsBrae Packaging's KB Paper Bottle is the world’s first commercially available Paper Bottle designed for noncarbonated beverages. They are made from 100% recycled paperboard and include a food grade pouch inside. -
Boost Simply + is a convenient nutritional supplement drink made with only 12 ingredients, 23 essential vitamins and minerals and no artificial flavours. -
iÖGO nanö drinkable yogourt is now available in 900mL bottles to help families reduce plastic usage. -
Introducing Centrum Tropical Fruit MultiGummies, multivitamins formulated for children in delicious gummies that come in pineapple-mango, dragonfruit, and passionfruit flavours. -
Organika Electrolytes is a convenient blend of essential nutrients that quenches thirst. It provides electrolytes, key nutrients (magnesium, potassium, sodium), and 100% of the recommended daily intake of Vitamin C. -
Nature’s Bounty Extra Strength Hair, Skin & Nails (140 count) gummies promotes thicker hair, healthier skin and stronger nails in a delicious strawberry-cream flavour. -
The Only Goodness Cauliflower Pizza Crust Mix is offered as a mix instead of pre-made cauliflower pizza base. -
Chapman’s Super Premium Plus Cold Brew Coffee ice cream is made with real cold brew from Indigenous-owned Birch Bark Coffee Co. It is peanut free, nut free and egg free. -
True North Seafood's Crab Dip is packed with delicate wildcaught Uruguayan Red Crab Meat and perfectly blended with a mixture of cream cheese, goat cheese, and spices. -
Cadbury Dairy Milk Gift Box comes with assorted Mini Bars - Milk Chocolate, Fruit and Nut, and Mini Eggs. -
Tums Chewy Bites have a tasty crunchy outer shell and soft chewy centre. These berry flavoured antacid tablets relieve heartburn, indigestion, and sour stomach. -
The Balderson Mature Tasting Trio features three cheese selections crafted by the brand's master cheese makers: Balderson Old Cheddar, Smoked Cheddar, and Gouda. -
Saputo's Halloumi-style Cheese Fries come in two delicious flavours, Original and Hint of Jalapeno. -
Balderson Aged Gouda is a delightful natural cheese crafted with 100% Canadian milk and matured for a full year. -
Bite-sized Reese’s Puffs Minis make for a great breakfast but are also perfect for snacking, used as an ice cream topping, or even to make cereal bars.