Research uncovers millennials' views on private label brands

How have private brands evolved over the years? Matt Sargent, senior vice-president at business strategy company Magid, provided these insights to Canadian Grocer's sister publication, Progressive Grocer:

• Millennials do care about brands. “One huge myth in marketing today” is that millennials don’t care about them, he wrote.


• Millennials have a higher desire to trust the brands they engage with.


• Though millennials love their brands, they’re not as brand-loyal and prefer to “discover” brands.

Visit ProgressiveGrocer.com to take a deeper dive into Magdi's research.