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Retailers get behind Japan relief efforts


Several retailers have recently pledged their support for relief efforts in Japan.

Shoppers Drug Mart/Pharmaprix announced between March 24-April 21, customers and employees will be able to donate their Shoppers Optimum Points online with funds going toward the Canadian Red Cross.

The company will match the savings reward value of the points donated, with its own cash donation, up to a combined amount of $150,000.

Meanwhile Walmart Canada continues it online fundraising campaign that is part of a global response from Walmart. The retailer has made an initial commitment of $5 million in cash and in-kind donations for emergency relief efforts.

Safeway also announced a $100,000 donation and a matching pledge of up to $50,000 for Canadian employees to help with the Japan relief effort.

“The images of destruction that we’ve all seen are heartbreaking,” said Chuck Mulvenna, president and COO, Canada Safeway Ltd. “At this time of need, Safeway will join our employees, customers and communities as we collectively assist the people of Japan.”

The funds will be distributed to impacted areas through the American and Canadian Red Cross.

In related news, Safeway was recently awarded the 2011 Freeman Philanthropic Services Award for Outstanding Corporation by the Association of Fundraising Professionals for its commitment to giving. Safeway annually donates more than US$200 million in monetary and product support to various causes including cancer research, education and hunger relief.

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