Save-On-Foods is B.C.’s favourite brand: Ipsos

Save-On-Foods is B.C.’s “Most Loved Brand,” according to a new ranking from Ipsos.

The market research company revealed the province’s top 10 favourite brands last week.

Pattison Food Group’s Save-On-Foods banner was closely followed by London Drugs and BC Hydro.

A&W took the fourth place spot, followed by Vancouver International Airport. Purdy's & White Spot tied for sixth and seventh place.

BCAA, BC Ferries and Boston Pizza came in eighth, ninth and 10th, respectively.  

Ipsos surveyed 2,200 consumers across the province for the study. 

Kim Short, SVP at Ipsos, said in a press release: "Our findings highlight that 'brand love' acts as a critical driver of consumer loyalty and business success. By focusing on the emotional connections brands forge with their customers, we can uncover the keys to building sustainable relationships in the marketplace."